The task was to communicate that anything made with Suger Free tastes the same, as when made using sugar. To dramatize this, we decided to use the most credible ambassadors for sweetness: ants. We experimented with syrup made of Sugar free and sweet lime, and found that not even ants could tell the difference. We painted the shape of a muffing on a 14” x 19” poster using this syrup. And left the rest to the ants. (via Ads of the World)
