Blogging’s Six Pillars
“There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:
- Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.
- Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.
- Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.
- Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.
- Syndicatable. By clicking on an icon, you can get free “home delivery” of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.
- Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.”
Source: Naked Conversations
