Online Video Auteurs: Keep Your Day Jobs, Part 2
Perez Hilton tells TVWeek his videos on Google’s YouTube generated 25 million views over the past three months and netted him a whopping $5,000 in revenue. That’s a 20-cent CPM. (It’s an even lower net CPM for Google, by the way, assuming a payout ratio of more than 50%. So those counting on a near-term YouTube blast-off to drive Google’s growth should put that into their pipes and…).
Now, this is very hard to believe and Perez is mad at YouTube, so for the sake of argument, let’s…