How much for digital?
The movie studios are starting to get excited about renting movies digitally (via Apple and others). The pricing seems to be modeled on Blockbuster (+). Figure $3 a rental, another buck or so for HD. That seems ‘fair’, because it’s in the same range as we’re used to.
But wait.
Blockbuster buys DVDs for $15 or $20 (probably a lot less in volume, but I have no clue what the real number is). The studios have to pay for duplication and warehousing and marketing and they take a risk with every…
