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Daniël de Leeuw's tumblelog danieldl.

Jan 23, 2008

What the Hell Happened With Apple (AAPL)?

stockcrash.jpgWhy did Apple’s stock plummet after the company ostensibly “beat the street”? Two reasons:

  1. The company missed the Street’s real expectations (a.k.a., whisper numbers)
  2. The company’s outlook was weak.
Whisper Numbers

The concept of “whisper numbers” frustrates the hell out of people who don’t work in the investment industry, but they’re an unavoidable fixture of a real-time information economy. For companies that have been “beating expectations,” moreover, they’re usually higher than…

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