Nielsen: Women Like Web TV, Men Like Web Clips
Nielsen Online shares some of its super-secret video research with the WSJ. The upshot? Women like network TV on the web, while click-happy men like short attention-span fare like user-generated video and comedy clips.
Does this surprise anyone? It shouldn’t, because women are much more likely then men to watch TV, period. The most interesting thing about the Nielsen research is the scale of the disparity. Women are twice as likely to watch network TV on the web than men.
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