Quality scores and ad auctions
There’s some interest in how and why “quality scores” are used in search engine ad auctions. In this post, we will try to describe “why” we use quality scores; a later post will go into “how,”…
There’s some interest in how and why “quality scores” are used in search engine ad auctions. In this post, we will try to describe “why” we use quality scores; a later post will go into “how,”…
